Role
Visual Designer
Tools
Adobe Illustrator
Date
2017-2019
Logo Designs.
I’ve had the chance to work on some fun logos for various teams at Microsoft. These projects allowed me to get more creative and brush up on my typography & illustration skills.
My design process includes getting to know my client, conceptualize a handful of ideas in black/white sketches and refine the top two designs. The most important part: making sure my client is happy with their new logo every step of the way!
Women of XPS Logo
The Women of Xbox Product Services wanted to revamp their logo with a modernized new look that they could use in their emails and merchandise.
After brainstorming some ideas, I created various sketches in black & white. I focused on playing around with the idea of an empowered “W.” After a few iterations, the Women of XPS team loved the wonder women vibes and chose the W / X combo version for their new logo.
Impact
I helped create brand guidelines that provided instructions and guidance on how to use the logo in various scenarios. From there, I’ve had the pleasure of seeing the logo used throughout Xbox at events and around the office- becoming a recognizable logo for women in gaming at Xbox.
GRE Logo
The Game Reliability Engineering team at Microsoft came to me for a new logo design. They already had a good idea of what they wanted: an Xbox controller to somehow show its reliability with symbols. The team ultimately picked the centered checkmark logo design iteration and are using it in their emails and Microsoft reports.
Impact
After landing on a final design that best represented their team, I put together design assets and brand guidelines.
I also helped re-design a status report page and created a template making it easy for the team to update their content.
AAX Logo
The Asians at Xbox became a newly established team at Microsoft and needed to brand themselves. After discussing a few pain points and their hopes of taking a more inclusive approach of branding to be more inclusive of ALL of Asia, we decided to create a logo that showed the entire map.
Impact
The logo is now being used in both digital and printed merchandise for the Asians at Xbox team.
Other projects
